Rugby union needs a strong Australia and awarding the country back-to-back men's and women's World Cups in 2027 and 2029 would present a golden opportunity to revitalise the game Down Under, World Rugby Chief Executive Alan Gilpin said on Monday.
Gilpin was speaking after the announcement that Australia would be World Rugby's preferred candidate to host the 2029 women's World Cup, a status it already enjoys for the 2027 men's tournament.
With the fifth Olympic sevens tournaments scheduled to take place at the Brisbane Games in 2032, Australia will have a lengthy period as the centre of the rugby world and a chance to arrest the decline of the last few years.
"Australia is a huge player on the international stage, we want Australian rugby to be strong, we want rugby here to be back to being a really strong sport for kids," Gilpin told reporters in Sydney.
"This decade-long opportunity culminating in the Olympics is a massive chance for that."
Rugby Australia needed a A$14 million ($10.52 million) loan from World Rugby last year after financial issues spiralled into a full-blown crisis because of the COVID-19 pandemic.
Gilpin conceded there had been concern at the state of the game in Australia.
"We want Australia... to be strong on the field so we were always in the background in those discussions," he added.
"What we've seen in the last two years is devastation for everybody - rugby is not unique in that - so we've spent a lot of the last two years financially and more broadly trying to make sure all our members come through this strongly."
The announcement over the women's World Cup bid came a week after the Australian government announced a package of financial support for both tournaments.
"(It was) vital," Gilpin said. "Rugby World Cup is a big tournament, putting these two together is a massive endeavour, it brings a lot of cost, and that's why we look to governments to support."
The return for Australia is not only the chance to revive the game and increase the participation of women and girls, but also what Rugby Australia estimates will be a $1.8 billion injection into the local economy.
The final vote on the two bids will take place at the World Rugby Council meeting in Dublin in May, where Gilpin is hoping to lock in the hosts of rugby's major tournaments for the next 12 years.
England is the preferred candidate for the 2025 women's tournament, while World Rugby is holding exclusive discussions with the United States over the 2031 men's and 2033 women's events.
"That certainty is going to give an amazing platform to invest in the game," he said.
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