It's a basic human activity and central to our survival as a species, yet good sex can feel elusive.
Thankfully, sex researchers (yes, those exist) have been busy. Busy working out how everyone can be better in bed, that is.
Get high, not drunk
Here's another argument for legalising marijuana: new, in-depth research suggests that getting high increases sensitivity.
Meanwhile, getting drunk desensitises you and more often leads to that infamous feeling of regret.
One study participant gave us this colourful insight:
"I want to cook the person something to eat (after sex) when I'm high.
When I'm drunk, it's like "I'm out of here".
Or get away from me."
Have a cuddle
It's the magic new position to enhance your sex lives... Just give your partner a cuddle.
Research suggests that snuggling is one of the best ways to boost your sexual and romantic feelings for one another.
Be a giver
One of the sexiest traits is not a bulging six-pack or flat stomach but altruism.
Generous people - particularly men - have more sex and all of us prefer our long-term partners to be altruistic, research suggests.
Nice guys don't always finish last.
Work hard
Getting good at anything takes practice and sex is no different.
Couples who believe you have to work hard for satisfying sex have happier love lives all round, according to a study.
Experiment
Science can provide general tips, but don't be scared to mix things up to work out what makes you and your partner click.
A study found that trying new things was the most important part of maintaining a good sex life.
Have fun.
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