Whatever your feelings on Mark Zuckerberg and his businesses, there's no way you can't not like the family dog, Beast.

Beast is a Puli, or Hungarian sheepdog, and he's so popular he has two million fans on his own Facebook page.

Three new pictures Zuckerberg posted on Friday of the dog "blending in around the house" are a reminder why: not only is Beast adorable, he's a master of disguise.