This doesn't revolve around one company's poll or a paid campaign. MTV was found to be the number one TV channel in Lebanon according to an academic, comprehensive study carried out by the American University in Beirut (AUB).

This study holds great significance as it came at a time when several channels made the decision to boycott "Ipsos" given the dubious nature of its surveys.

The above-featured report, prepared by Jessica Azar, sheds light on this study and its findings that emphasize MTV's success on manifold levels.