Kristen Bellstrom
Fortune
A dream come true for Kimoji lovers everywhere.
Kim Kardashian is in on the joke-and laughing all the way to the bank.
On Thursday, the reality star launched a new line of merch based on her latest app, Kimoji. Launched in December of last year, Kimoji-which is Kardashian’s own collection of emoji icons-quickly rose to the top of Apple’s best-selling paid apps chart (though it’s since fallen to No. 25).
It’s her second app; her first was Kim Kardashian: Hollywood, which, according to the game developer, has brought in $100 million since its 2014 launch.
The collection, which Kardashian announced on her Instagram account, includes phone cases ($28 to $30) and wrapping paper ($35 per roll) covered in Kimoji, including the Kim “cry face,” Bae word bubbles, and a collage of, well, butts.